#1 Lake Atitlan Tour: San Marcos, San Juan & Santiago
Our best-selling Lake Atitlan tour, this private boat trip allows you to explore the Mayan v...
I’ve lived in Lake Atitlán for over 20 years now, and no matter how many times I visit San Juan La Laguna, its beauty never gets old. Tucked away on the southwest shore of the lake, San Juan still feels like a hidden gem—untouched in the best ways. The mornings here are my favorite, when the light softens the surrounding volcanoes and the town slowly wakes up. Life moves at a slower pace, and there’s a deep sense of tradition and community that you can feel in the air.
Whether it’s the vibrant murals that brighten up nearly every corner, the hum of a loom at one of the many weaving co-ops, or the rich smell of freshly roasted coffee drifting through the streets, San Juan offers something for everyone. I’ve had the chance to work closely with the locals here through Kayak Guatemala, and it’s been a privilege to share this slice of paradise with visitors from all over the world.
In this blog, you’ll find a mix of things to do, places to stay, and ways to truly immerse yourself in the culture and nature of San Juan La Laguna. Trust me—this town has a way of staying with you long after you leave.
Even though it’s one of the smaller towns around Lake Atitlán, San Juan La Laguna has a lot to offer. It’s a great place to dive into Tz'utujil Maya culture. The town’s population is about 95% Tz'utujil, and agriculture is the mainstay of the local economy. This strong cultural influence gives San Juan La Laguna its authentic charm.
Interestingly, the town sees fewer tourists and expats because of a local law that stops outsiders from buying land in the area. This rule has helped keep the town’s traditional character intact, making it a perfect spot for travelers looking for a unique adventure around Lake Atitlán.
San Juan La Laguna truly shines with its variety of attractions that offer a glimpse into both its rich culture and natural beauty. You can visit traditional weaving cooperatives to see artisans at work, hike along scenic trails, and explore vibrant art galleries that showcase the town's creative spirit. Between the cozy cafés and restaurants serving up delicious local dishes and the colorful murals that brighten every corner, San Juan’s charm is undeniable. Plus, for nature lovers, there’s no shortage of ways to connect with the stunning landscapes that surround this lakeside gem.
Whether you’re looking for a cozy place to rest after a day of exploring or something a little more unique, San Juan La Laguna has a variety of accommodations that cater to all kinds of travelers. Here are some of the most popular places to stay, offering options for every budget and preference, so you can make the most of your time in this beautiful lakeside town.
Insider Tip: Prices can fluctuate depending on the season and availability, so it's always wise to check with the hotels directly for the most up-to-date rates.
After living around Lake Atitlán for over 20 years, I’ve come to appreciate the little things that make San Juan La Laguna so special. This town has a way of drawing you in with its blend of Mayan culture and natural beauty. If you're visiting, here are ten things I always recommend to friends and family—they capture the heart of San Juan and offer an authentic glimpse into life here.
Trust me, if you dive into even a few of these, you’ll leave San Juan with memories that will stay with you forever.
Many of these activities, like the chocolate tour, bee tour, co-op tour, and coffee tour, are even part of the San Juan in One Day Tour with Kayak Guatemala, making it easy to pack your day with unique experiences.
San Juan La Laguna is full of hidden gems that reflect the deep cultural roots and artistic spirit of the town. Over the years, I’ve found a few favorite spots that really showcase what makes this place so special. From awe-inspiring viewpoints to the colorful murals that tell the stories of the people, these are the places I always take visitors to so they can truly feel the essence of San Juan.
#1 Iglesia Católica & Plaza Principal
Located just up the hill from the main dock, this church features a blend of traditional and modern architecture. The nearby plaza offers a peaceful spot with a lovely view of Indian Nose mountain.
#2 Vibrant Street Art on Avenida 5ta
Wander through San Juan’s lively streets, which are adorned with colorful murals that depict the town’s culture and history. Avenida 5ta is particularly charming with its pedestrian-friendly layout and vibrant atmosphere.
#3 Indian Nose Viewpoint
One of the most iconic hikes around Lake Atitlán, the Indian Nose mountain offers breathtaking sunrise views. The early morning trek is well worth it, with a sweeping panorama of the lake, surrounding villages, and volcanoes. It’s an unforgettable experience that many visitors consider the highlight of their trip.
#4 HIGHLY RECOMMENDED: The Sacred Caves
For a special cultural experience, try the Shaman and Sacred Caves Tour with Kayak Guatemala. This unique adventure takes you with a Mayan shaman to the sacred caves of San Jorge for a fire cleansing ritual. Learn about the 5000-year-old Mayan calendar and how it influences everyday life.
#5 San Pedro La Laguna
Just next door to San Juan La Laguna, San Pedro La Laguna is a lively Maya town that’s worth the short trip. Explore its bright streets filled with local art and culture, visit busy markets where you’ll find traditional crafts and fresh produce, and get a firsthand look at authentic Maya life. It’s a vibrant spot that complements the quieter charm of San Juan.
Visiting these places will give you a deeper connection to San Juan La Laguna—each one tells a story about the town's people, their creativity, and the land they call home. Whether you’re admiring the view from a mountaintop or exploring local art studios, you’ll find that San Juan has a way of welcoming you into its world, leaving you with a sense of belonging that’s hard to forget.
The flavors of San Juan La Laguna are like the town itself—rich, vibrant, and full of surprises. Picture the taste of freshly roasted coffee enjoyed with a view of the lake, or the warmth of homemade wine shared in a cozy, tucked-away café. The food here is rooted in tradition but with a creative twist, blending local ingredients with a love for freshness. Whether you're indulging in a farm-to-table meal, sipping artisanal coffee, or cooling down with a unique popsicle flavor, the food scene in San Juan invites you to savor every bite. Here are a few spots that capture the essence of this lakeside town.
If you’re an outdoor enthusiast, San Juan La Laguna has plenty to keep you active and connected to nature. From peaceful walks in a beautiful park to thrilling hikes and refreshing swims, there’s no shortage of adventures here. We’ve rounded up a selection of outdoor activities that range from laid-back to high-energy, so whether you’re in the mood for a relaxing day by the water or an exhilarating climb to a stunning viewpoint, you’ll find something that speaks to you.
San Juan La Laguna truly comes alive during its festivals and events, where tradition, culture, and community take center stage. The town's celebrations are a feast for the senses, filled with vibrant colors, music, and deeply rooted customs. Whether you’re drawn to the solemn beauty of Semana Santa or the lively energy of the town’s patron saint festival, there’s always something special happening here. We’ve picked out a few standout events that offer a perfect glimpse into the heart of San Juan’s rich cultural life.
Planning a trip to the charming town of San Juan La Laguna? Getting here is all part of the adventure, with several options to suit your travel style. You can opt for a scenic boat ride across Lake Atitlán or hop on a shuttle that takes you through the stunning Guatemalan landscape. Whichever way you choose, you'll be treated to incredible views and a memorable experience. Below are a few tips to help you plan your journey. And if you're looking for a hassle-free shuttle, Kayak Guatemala can help arrange everything from any point in the country—just send them an email at booking@kayakguatemala.com!
By shuttle bus:
By boat:
Tip: Arrange a ride to your accommodation for a smoother arrival.
We suggest taking the “lancha” (boat) from San Marcos La Laguna. It’s a fun way to start connecting with the vibe of San Juan. Every route gives you a unique view of Lake Atitlán’s beauty. Whether you’re coming from Panajachel, San Marcos, San Pedro, or Santiago Atitlán, the journey to San Juan La Laguna will be as memorable as the destination itself.
San Juan La Laguna is truly one of those places you just have to experience for yourself. Its blend of rich culture, stunning landscapes, and warm community makes it a standout destination in Guatemala. Whether you’re looking to dive deep into the traditions of the Tz'utujil Maya or simply want to relax and soak up the beauty of Lake Atitlán, San Juan offers something special for every traveler.
And if you’re short on time but don’t want to miss out, I can’t recommend the San Juan in One Day Tour with Kayak Guatemala enough. It’s the perfect way to see the best of what this town has to offer, all in one unforgettable day. Trust me, once you visit San Juan, you’ll be planning your return before you even leave.
-Lee Beal, a lifelong adventurer, moved to Guatemala in 2005 with his wife Elaine to start Kayak Guatemala, sharing their passion for exploration. Originally from the Rocky Mountains of Colorado, Lee brings decades of experience in rafting, hiking, biking, rock climbing, and team building. His love for taking the road less traveled shines through in every adventure he leads, offering expertise and enthusiasm to each Kayak Guatemala experience.
When we established in Lake Atitlán in 2007, kayaking was our first love. Fast forward 16 years, and today we offer a range of adventure tours and cultural experiences in Lake Atitlan and beyond. Check out our full range of tours here.
For more help with planning your trip to Lake Atitlan, check out our "Top Tours & Things To Do In Lake Atitlan" guide or our Guatemala 7-day itinerary for families.