Journey Through San Juan La Laguna: An Insider Guide to Its Best-Kept Secrets

Whether you’re after beautiful views, local art, or a taste of Mayan traditions, this expert guide will help you plan your trip. We’ll show you why San Juan La Laguna is a must-visit on your travels.

I’ve lived in Lake Atitlán for over 20 years now, and no matter how many times I visit San Juan La Laguna, its beauty never gets old. Tucked away on the southwest shore of the lake, San Juan still feels like a hidden gem—untouched in the best ways. The mornings here are my favorite, when the light softens the surrounding volcanoes and the town slowly wakes up. Life moves at a slower pace, and there’s a deep sense of tradition and community that you can feel in the air.

Whether it’s the vibrant murals that brighten up nearly every corner, the hum of a loom at one of the many weaving co-ops, or the rich smell of freshly roasted coffee drifting through the streets, San Juan offers something for everyone. I’ve had the chance to work closely with the locals here through Kayak Guatemala, and it’s been a privilege to share this slice of paradise with visitors from all over the world.

In this blog, you’ll find a mix of things to do, places to stay, and ways to truly immerse yourself in the culture and nature of San Juan La Laguna. Trust me—this town has a way of staying with you long after you leave.

Key Takeaways

  • San Juan La Laguna immerses you in Tz'utujil Maya culture, with vibrant art, traditional weaving cooperatives, and lively local festivals.
  • The town offers stunning natural beauty, with opportunities for hikes, swimming, and kayaking on the breathtaking Lake Atitlán.
  • You can discover unique local attractions like Mayan stingless bees, locally made chocolate, and the traditional process of coffee production.
  • San Juan La Laguna has preserved its authentic charm, remaining a less touristy, close-knit community.
  • If you’re short on time, the San Juan in One Day Tour with Kayak Guatemala is the perfect way to experience the town's best highlights in a single day.

Here’s What You Should Know About San Juan

Even though it’s one of the smaller towns around Lake Atitlán, San Juan La Laguna has a lot to offer. It’s a great place to dive into Tz'utujil Maya culture. The town’s population is about 95% Tz'utujil, and agriculture is the mainstay of the local economy. This strong cultural influence gives San Juan La Laguna its authentic charm.

Interestingly, the town sees fewer tourists and expats because of a local law that stops outsiders from buying land in the area. This rule has helped keep the town’s traditional character intact, making it a perfect spot for travelers looking for a unique adventure around Lake Atitlán.

San Juan La Laguna truly shines with its variety of attractions that offer a glimpse into both its rich culture and natural beauty. You can visit traditional weaving cooperatives to see artisans at work, hike along scenic trails, and explore vibrant art galleries that showcase the town's creative spirit. Between the cozy cafés and restaurants serving up delicious local dishes and the colorful murals that brighten every corner, San Juan’s charm is undeniable. Plus, for nature lovers, there’s no shortage of ways to connect with the stunning landscapes that surround this lakeside gem.

Where to Stay in San Juan La Laguna

Whether you’re looking for a cozy place to rest after a day of exploring or something a little more unique, San Juan La Laguna has a variety of accommodations that cater to all kinds of travelers. Here are some of the most popular places to stay, offering options for every budget and preference, so you can make the most of your time in this beautiful lakeside town.

  1. Eco Hotel May Achik': This eco-friendly hotel is perfect for travelers who prioritize sustainability. It offers stunning lake views, with prices ranging from $30 to $60 per night, depending on the room type and view.
  2. Eco Hotel Uxlabil: Another green option that provides beautiful lake views. Room rates here range from approximately $40 to $80 per night, with eco-friendly accommodations that enhance your stay.
  3. Chirris Hostel: Ideal for backpackers and social travelers, this cozy and budget-friendly hostel offers dorm beds from $7 to $10 per night. Private rooms start around $20 per night, making it a great option for those on a budget.
  4. Casa Maya Homestay: For an authentic experience, stay with a local Guatemalan family. The rates range from $25 to $35 per night, allowing you to immerse yourself in the daily life of the village.
  5. Posada Maná: This charming hotel features cozy accommodations with scenic lake views. Prices for private rooms typically range from $35 to $55 per night.
  6. Hotel Chocolate Licor Marrón: A unique choice for chocolate enthusiasts, this hotel has a fun chocolate-themed ambiance. Room rates vary from $40 to $70 per night, adding a sweet touch to your stay.

Insider Tip: Prices can fluctuate depending on the season and availability, so it's always wise to check with the hotels directly for the most up-to-date rates.

Top Ten Things To Do In San Juan la Laguna

After living around Lake Atitlán for over 20 years, I’ve come to appreciate the little things that make San Juan La Laguna so special. This town has a way of drawing you in with its blend of Mayan culture and natural beauty. If you're visiting, here are ten things I always recommend to friends and family—they capture the heart of San Juan and offer an authentic glimpse into life here.

  1. Explore Mayan Stingless Bees Discover the unique stingless bees that play a crucial role in the Mayan ecosystem. You’ll learn how they differ from honeybees and understand their cultural importance.
  2. Textile Co-op and Demonstration at Casa Flor Ixcaco Visit this women-led weaving cooperative where organic cotton is spun and dyed using natural methods. Witness the intricate process of creating beautiful textiles like scarves, kimonos, and huipiles.
  3. Discover Mayan Medicinal Plants Tour a healing garden run by local women. You’ll stroll through gardens filled with medicinal plants and learn from a Mayan medicine woman about traditional herbal remedies.
  4. La Voz Coffee Tour Get an insider's look at coffee production, from bean to brew, at La Voz. This cooperative offers a fascinating insight into how local coffee is grown, processed, and enjoyed.
  5. Introduction to Mayan Chocolate at Licor Marrón Join a chocolate tour that reveals ancient techniques for processing cacao. You’ll explore the cultural significance of cacao and get to taste chocolate in various stages of production.
  6. Mayan-Style Sauna Experience (Temazcal) Relax and rejuvenate in a traditional temazcal sauna. This ancient cleansing ritual offers both spiritual and physical renewal.
  7. Language Lessons & Homestay with Eco School Immerse yourself in local life by staying with a host family and learning the language. You’ll practice your skills in daily life while gaining a deeper connection to the community.
  8. Painting Lessons Tap into your creative side with a painting lesson from a local artist. You’ll learn traditional techniques and motifs, and create your own Mayan-inspired artwork. Step into the world of Tz'utujil Maya art at Antonio Vásquez Yojcóm's Art Studio. Whether you’re admiring the works or taking a painting class, you’ll gain insight into the vibrant artistic culture of San Juan.
  9. Chocolate Workshop and Cacao Ceremony Take part in a hands-on chocolate-making workshop and experience a sacred cacao ceremony, connecting with the spiritual and cultural traditions of the Maya.
  10. Fishing Tour Try your hand at traditional fishing methods that have sustained lakeside communities for generations. You’ll get a deeper understanding of the importance of fishing to local livelihoods.

Trust me, if you dive into even a few of these, you’ll leave San Juan with memories that will stay with you forever.

Many of these activities, like the chocolate tour, bee tour, co-op tour, and coffee tour, are even part of the San Juan in One Day Tour with Kayak Guatemala, making it easy to pack your day with unique experiences.

Artist paints on an easel in an art studio.

Places You Must Visit in San Juan La Laguna

San Juan La Laguna is full of hidden gems that reflect the deep cultural roots and artistic spirit of the town. Over the years, I’ve found a few favorite spots that really showcase what makes this place so special. From awe-inspiring viewpoints to the colorful murals that tell the stories of the people, these are the places I always take visitors to so they can truly feel the essence of San Juan.

#1 Iglesia Católica & Plaza Principal

Located just up the hill from the main dock, this church features a blend of traditional and modern architecture. The nearby plaza offers a peaceful spot with a lovely view of Indian Nose mountain.

#2 Vibrant Street Art on Avenida 5ta

Wander through San Juan’s lively streets, which are adorned with colorful murals that depict the town’s culture and history. Avenida 5ta is particularly charming with its pedestrian-friendly layout and vibrant atmosphere.

#3 Indian Nose Viewpoint

One of the most iconic hikes around Lake Atitlán, the Indian Nose mountain offers breathtaking sunrise views. The early morning trek is well worth it, with a sweeping panorama of the lake, surrounding villages, and volcanoes. It’s an unforgettable experience that many visitors consider the highlight of their trip.

#4 HIGHLY RECOMMENDED: The Sacred Caves

For a special cultural experience, try the Shaman and Sacred Caves Tour with Kayak Guatemala. This unique adventure takes you with a Mayan shaman to the sacred caves of San Jorge for a fire cleansing ritual. Learn about the 5000-year-old Mayan calendar and how it influences everyday life.

#5 San Pedro La Laguna

Just next door to San Juan La Laguna, San Pedro La Laguna is a lively Maya town that’s worth the short trip. Explore its bright streets filled with local art and culture, visit busy markets where you’ll find traditional crafts and fresh produce, and get a firsthand look at authentic Maya life. It’s a vibrant spot that complements the quieter charm of San Juan.

Visiting these places will give you a deeper connection to San Juan La Laguna—each one tells a story about the town's people, their creativity, and the land they call home. Whether you’re admiring the view from a mountaintop or exploring local art studios, you’ll find that San Juan has a way of welcoming you into its world, leaving you with a sense of belonging that’s hard to forget.

Food and Drink in San Juan la Laguna

The flavors of San Juan La Laguna are like the town itself—rich, vibrant, and full of surprises. Picture the taste of freshly roasted coffee enjoyed with a view of the lake, or the warmth of homemade wine shared in a cozy, tucked-away café. The food here is rooted in tradition but with a creative twist, blending local ingredients with a love for freshness. Whether you're indulging in a farm-to-table meal, sipping artisanal coffee, or cooling down with a unique popsicle flavor, the food scene in San Juan invites you to savor every bite. Here are a few spots that capture the essence of this lakeside town.

  • Alma de Colores: Enjoy healthy meals at this cafe-restaurant, where most ingredients come from their own organic garden. You’ll leave satisfied and support a good cause at the same time.
  • El Gato Perdido: If you like wine, this cozy spot is perfect for you. Sip homemade wine, enjoy cheeseboards, and savor wood-fired pizzas.
  • Las Marias: Coffee fans, make sure to visit this small cafe and roastery. They serve artisanal coffee, and you can enjoy it while taking in the stunning view of Lake Atitlán.
  • Unusual Popsicles: Beat the heat with these creative, local-flavored popsicles. They’re a refreshing way to cool down.

Outdoor Adventures in San Juan la Laguna

If you’re an outdoor enthusiast, San Juan La Laguna has plenty to keep you active and connected to nature. From peaceful walks in a beautiful park to thrilling hikes and refreshing swims, there’s no shortage of adventures here. We’ve rounded up a selection of outdoor activities that range from laid-back to high-energy, so whether you’re in the mood for a relaxing day by the water or an exhilarating climb to a stunning viewpoint, you’ll find something that speaks to you.

  1. Mundo Abu Guater Park: Explore this lovely park and soak in its natural beauty. Take a relaxed walk to enjoy the local plants and wildlife.
  2. Swimming Spots:
    • Las Cristalinas: Cool off in the clear waters of Las Cristalinas. It’s an ideal spot to refresh yourself on a sunny day.
    • Playa Publica: Visit the public beach at Playa Publica, where you can sunbathe, swim, or just relax by Lake Atitlán.
  3. Kayaking on Lake Atitlán: Paddle across the calm waters of Lake Atitlán for an amazing experience. You’ll enjoy stunning views of the nearby volcanoes as you glide along.
  4. Bicycle Tours: Join our guided bicycle tours to explore the town and its scenic surroundings. It's an eco-friendly way to discover hidden spots while enjoying a leisurely pace.

Events and Festivals Not To Miss!

San Juan La Laguna truly comes alive during its festivals and events, where tradition, culture, and community take center stage. The town's celebrations are a feast for the senses, filled with vibrant colors, music, and deeply rooted customs. Whether you’re drawn to the solemn beauty of Semana Santa or the lively energy of the town’s patron saint festival, there’s always something special happening here. We’ve picked out a few standout events that offer a perfect glimpse into the heart of San Juan’s rich cultural life.

  • Semana Santa: Join in the town's Easter week, where vibrant processions and age-old ceremonies fill the streets.
  • La Feria Patronal de San Juan la Laguna: Celebrate with the locals during this lively fair dedicated to their patron saint. Expect music, dance, and mouth-watering Guatemalan dishes.
  • All Saints Day: Experience the heartfelt blend of Mayan and Catholic customs as families gather to honor their ancestors. The cemetery becomes a stunning display of flowers and candlelight.

Getting to San Juan La Laguna

Planning a trip to the charming town of San Juan La Laguna? Getting here is all part of the adventure, with several options to suit your travel style. You can opt for a scenic boat ride across Lake Atitlán or hop on a shuttle that takes you through the stunning Guatemalan landscape. Whichever way you choose, you'll be treated to incredible views and a memorable experience. Below are a few tips to help you plan your journey. And if you're looking for a hassle-free shuttle, Kayak Guatemala can help arrange everything from any point in the country—just send them an email at booking@kayakguatemala.com!

By shuttle bus:

  • Find budget-friendly flights to Guatemala
  • Take a shuttle to Lake Atitlán
  • From Panajachel, grab another shuttle to San Juan La Laguna

By boat:

  • From Panajachel: Public boats run frequently.
    • Cost: Q20-25 per person
    • Travel time: About 30 minutes
  • From San Marcos La Laguna: Take a direct boat to San Juan.

Tip: Arrange a ride to your accommodation for a smoother arrival.

We suggest taking the “lancha” (boat) from San Marcos La Laguna. It’s a fun way to start connecting with the vibe of San Juan. Every route gives you a unique view of Lake Atitlán’s beauty. Whether you’re coming from Panajachel, San Marcos, San Pedro, or Santiago Atitlán, the journey to San Juan La Laguna will be as memorable as the destination itself.

If you have to squeeze it all in one day…

San Juan La Laguna is truly one of those places you just have to experience for yourself. Its blend of rich culture, stunning landscapes, and warm community makes it a standout destination in Guatemala. Whether you’re looking to dive deep into the traditions of the Tz'utujil Maya or simply want to relax and soak up the beauty of Lake Atitlán, San Juan offers something special for every traveler.

And if you’re short on time but don’t want to miss out, I can’t recommend the San Juan in One Day Tour with Kayak Guatemala enough. It’s the perfect way to see the best of what this town has to offer, all in one unforgettable day. Trust me, once you visit San Juan, you’ll be planning your return before you even leave.

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About the Author

Lee Beal, a lifelong adventurer, moved to Guatemala in 2005 with his wife Elaine to start Kayak Guatemala, sharing their passion for exploration. Originally from the Rocky Mountains of Colorado, Lee brings decades of experience in rafting, hiking, biking, rock climbing, and team building. His love for taking the road less traveled shines through in every adventure he leads, offering expertise and enthusiasm to each Kayak Guatemala experience.

About Kayak Guatemala

When we established in Lake Atitlán in 2007, kayaking was our first love. Fast forward 16 years, and today we offer a range of adventure tours and cultural experiences in Lake Atitlan and beyond. Check out our full range of tours here.

For more help with planning your trip to Lake Atitlan, check out our "Top Tours & Things To Do In Lake Atitlan" guide or our Guatemala 7-day itinerary for families.

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